Jeffrey F Rayport ; Bernard J Jaworski creator text Electronic commerce.-Internet marketing xxu Boston : McGraw-Hill/Irwin marketspaceU , ©2002 monographic eng

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xxxviii, 664 pages : illustrations ; 27 cm. This text offers a foundation in conducting business in the New Economy. It focuses on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues and capital infrastructure in order to make effective decisions. McGraw-Hill/marketspaceU "Mission Statement" 1. A Framework for E-Commerce -- pt. I. The Basic Technology of the Internet and the Web. 2. Introduction to the Web and Internet. 3. The Basics of Doing Business on the Internet -- pt. II. Strategy Formulation for New-Economy Firms. 4. Framing Market Opportunity. 5. Business Models. 6. Customer Interface. 7. Market Communications and Branding. 8. Strategy Implementation. 9. Metrics -- pt. III. Technology Infrastructure. 10. B2B Grows Up. 11. Collaborative Commerce -- pt. IV. Capital Infrastructure. 12. Early-Stage Business Development: Human and Financial Capital. 13. Working with Funders -- pt. V. Media Infrastructure. 14. Media Transformation. 15. The Future of Media Usage. /Jeffrey F Rayport; Bernard J Jaworski Management 658.84 RAY 9780072510249 Variety Books Publishers Distributors ;B-10,Street No-2,West Vinod Nagar New Delhi-1100092 181114 20181126155000.0