TY  - BOOK
AU  - Jeffrey F Rayport
TI  - Introduction to e-commerce
T2  - McGraw-Hill/Irwin/marketspaceU series in e-commerce
SN  - 9780072510249
U1  - 658.84 RAY 
PY  - 2002///
CY  - Boston 
PB  - : McGraw-Hill/Irwin marketspaceU
KW  - Management
KW  - Electronic commerce
KW  - Internet marketing
N1  - 	McGraw-Hill/marketspaceU "Mission Statement" 1. A Framework for E-Commerce --
pt. I. The Basic Technology of the Internet and the Web. 2. Introduction to the Web and Internet. 3. The Basics of Doing Business on the Internet --
pt. II. Strategy Formulation for New-Economy Firms. 4. Framing Market Opportunity. 5. Business Models. 6. Customer Interface. 7. Market Communications and Branding. 8. Strategy Implementation. 9. Metrics --
pt. III. Technology Infrastructure. 10. B2B Grows Up. 11. Collaborative Commerce --
pt. IV. Capital Infrastructure. 12. Early-Stage Business Development: Human and Financial Capital. 13. Working with Funders --
pt. V. Media Infrastructure. 14. Media Transformation. 15. The Future of Media Usage
N2  - 	
This text offers a foundation in conducting business in the New Economy. It focuses on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues and capital infrastructure in order to make effective decisions
ER  -