01681nam a22002177a 4500 20181126155726.0 181114b xxu||||| |||| 00| 0 eng d 9780241257548 Variety Books Publishers Distributors ;B-10,Street No-2,West Vinod Nagar New Delhi-1100092 ;IM2258 ;06/11/2018 153.35 BON Edward De Bono Lateral thinking : a textbook of creativity /Edward De Bono London ; New York : Penguin Books , 1990. 260 pages : illustrations ; 20 cm 349 Introduction -- Use of this book -- The way the mind works -- Difference between lateral and vertical thinking -- Attitudes towards lateral thinking -- Basic nature of lateral thinking -- The use of lateral thinking -- Techniques -- THe generation of alternatives -- Challenging assumptions -- Innovation -- Suspended judgement -- Design -- Dominant ideas and crucial factors -- Fractionation -- The reversal method -- Brainstorming -- Analogies -- Choice of entry point and attention area -- Random stimulation -- Concepts/divisions/polarization -- The new word po -- Blocked by openness -- Description/ problem solving/ design -- Summary. Through a series of special techniques, in groups or working alone, Edward de Bono shows us how to look at problems from a variety of angles and in so doing offer up solutions that are as ingenious as they are effective. After reading this book you will become a much more productive and formidable thinker. Management Creative thinking Thought and thinking BOOK 50403 50403 0 0 ddc 0 0 SNUL SNUL 2018-11-14 349.00 0 153.35 BON 25806 2018-11-14 00:00:00 2018-11-14 BOOK