: a textbook of creativity Edward De Bono creator text Creative thinking-Thought and thinking xxu London ; New York : Penguin Books , 1990 monographic eng

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260 pages : illustrations ; 20 cm Through a series of special techniques, in groups or working alone, Edward de Bono shows us how to look at problems from a variety of angles and in so doing offer up solutions that are as ingenious as they are effective. After reading this book you will become a much more productive and formidable thinker. Introduction -- Use of this book -- The way the mind works -- Difference between lateral and vertical thinking -- Attitudes towards lateral thinking -- Basic nature of lateral thinking -- The use of lateral thinking -- Techniques -- THe generation of alternatives -- Challenging assumptions -- Innovation -- Suspended judgement -- Design -- Dominant ideas and crucial factors -- Fractionation -- The reversal method -- Brainstorming -- Analogies -- Choice of entry point and attention area -- Random stimulation -- Concepts/divisions/polarization -- The new word po -- Blocked by openness -- Description/ problem solving/ design -- Summary. /Edward De Bono Management 153.35 BON 9780241257548 Variety Books Publishers Distributors ;B-10,Street No-2,West Vinod Nagar New Delhi-1100092 181114 20181126155726.0