TY  - BOOK
AU  - Carmine Gallo
AU  - Carmine Gallo
TI  - The innovation secrets of Steve Jobs : : insanely different : principles for breakthrough success
SN  - 9780071074339
U1  - 658.4063 GAL 
PY  - 2013///
CY  - New Delhi
PB  - : McGraw-Hill
KW  - Management
KW  - Success in business
KW  - Technological innovations
N1  - 	What would Steve do? --
Follow your heart --
Think differently about your career --
Inspire evangelists --
Think differently about your vision --
Seek out new experiences --
Think differently about how you think --
See genius in their craziness --
Think differently about your customers --
Simplicity is the ultimate sophistication --
Think differently about design --
We're here to help you grow --
Think differently about your brand experience --
The world's greatest corporate storyteller --
Think differently about your story --
One more thing--don't let the bozos get you down
N2  - Presents a guide to business success based on the career and innovations of Steve Jobs
ER  -