01528nam a22002417a 4500 50463 50463 20190415115937.0 181127b xxu||||| |||| 00| 0 eng d 9781138232938 Atlantic Publishers & Distributors (P)LTD. ;7/22,Anasri Road, Daryaganj,New Delhi-110002 ;1086201 ;19/11/2018 302.2 CHA Daniel Chandler Semiotics : the basics /Daniel Chandler 3rd edition London ; New York : Routledge , ©2017. xx,331 Pages ;22 cm. 1182 Models of the sign -- Signs and things -- Analysing structures -- Challenging the literal -- Codes -- Textual interactions -- Prospect and retrospect -- Appendix: Key figures and schools -- Going further -- Glossary. This updated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a revised introduction and glossary, extended index and suggestions for further reading, this new edition provides an increased number of examples including computer and mobile phone technology, television commercials and the web. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What is a sign? Which codes do we take for granted? How can semiotics be used in textual analysis? Social sciences Social interaction Semiotics. Daniel Chandler BOOK 0 0 ddc 0 0 SNUL SNUL 2018-11-27 1182.00 5 302.2 CHA 25867 2026-02-17 14:49:30 2026-02-02 2018-11-27 BOOK