: the basics Daniel Chandler creator Daniel Chandler text Social interaction-Semiotics. xxu London ; New York : Routledge , ©2017 3rd edition monographic eng

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xx,331 Pages ;22 cm. This updated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a revised introduction and glossary, extended index and suggestions for further reading, this new edition provides an increased number of examples including computer and mobile phone technology, television commercials and the web. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What is a sign? Which codes do we take for granted? How can semiotics be used in textual analysis? Models of the sign -- Signs and things -- Analysing structures -- Challenging the literal -- Codes -- Textual interactions -- Prospect and retrospect -- Appendix: Key figures and schools -- Going further -- Glossary. /Daniel Chandler Social sciences 302.2 CHA 9781138232938 Atlantic Publishers & Distributors (P)LTD. ;7/22,Anasri Road, Daryaganj,New Delhi-110002 181127 20190415115937.0