TY  - BOOK
AU  - Drucker, Johanna
AU  - Emily Mc Varish
TI  - Graphic design history : : a critical guide
SN  - 9780205219469
U1  - 760.09 DRU 
PY  - 2013///
CY  - Boston 
PB  - : Pearson, 
KW  - Graphic arts -- History
KW  - Art and society -- History
KW  - Graphic arts
N1  - From prehistory to early writing --
Classical literacy --
Medieval letterforms and book formats --
Renaissance design: standardization and modularization in print --
Modern typography and the creation of the public sphere --
The graphic effects of industrial production --
Mass mediation --
Formations of the modern movement --
Innovation and persuasion --
The culture of consumption --
Public interest campaigns and information design --
Corporate identities and international style --
Pop and protest --
Postmodernism in design --
Digital design --
Graphic design and globalization
ER  -