02417nam a2200229Ia 450000500170000000800410001702000180005802801340007608200200021010000200023024500810025026000320033130000410036336500120040450504110041652012490082765000310207665000200210765000200212765000200214765500200216720190118110803.0181213s9999    xx            000 0 und d  a9780415319157  a: International Book Distrubutors b.-Flat No 17, Prakash Apartments 5 Ansari Road daryaganj New Delhi 110002c112991d30/11/2018  a300.723 OPP223  aOppenheim, A N   aQuestionnaire design, interviewing, and attitude measurementc/A N Oppenheim  a,Londonb:Continuum,c,1982  a:303 pagesb: illustrationsc;23cm.   b3775.00  a Introduction to survey design -- Analytic survey designs -- Descriptive survey designs -- Pilot work -- The exploratory interview -- Standardized interviews -- Questionnaire planning -- Question wording -- Some basic measurement theory -- Designing attitude statements -- Attitude scaling -- Projective techniques in attitude study -- Varieties and applications -- Data processing -- Statistical analysis.  aThis second edition of Dr Bram Oppenheim's established work, like the first, is a practical teaching text of survey methods. The new edition has extended its scope to include interviewing (both clip-board and depth interviewing), sampling and research design, data analysis, and a special chapter on pilot work. As before, the chapters on questionnaire design are supported by further chapters on attitude scaling methods, and on projective techniques. There is refreshingly critical treatment of problems such as faulty research designs, errors in sampling, ambiguities in question wording, biases in interviewing, losses of information, and the interpretation of attitude scales and of projective data. The book is laced throughout with instructive examples from many fields, ranging from marketing surveys to the study of children's political perceptions. Problems of reliability and validity are kept to the fore. Above all, the need for pilot work is emphasized at every stage. The book is intended for graduate methodology courses in the social sciences, but it is also designed to reach other professionals, including teachers, social workers, medical researchers, and opinion pollsters, who have to evaluate or carry out social surveys.  aInterviewing in sociology.  aQuestionnaires.  aSocial sciences  aSocial surveys.  bSocial sciences