02467nam a2200253Ia 4500 20190118110803.0 181213s9999 xx 000 0 und d 9780415319157 : International Book Distrubutors .-Flat No 17, Prakash Apartments 5 Ansari Road daryaganj New Delhi 110002 112991 30/11/2018 300.723 OPP 23 Oppenheim, A N Questionnaire design, interviewing, and attitude measurement /A N Oppenheim ,London :Continuum, ,1982 :303 pages : illustrations ;23cm. 3775.00 Introduction to survey design -- Analytic survey designs -- Descriptive survey designs -- Pilot work -- The exploratory interview -- Standardized interviews -- Questionnaire planning -- Question wording -- Some basic measurement theory -- Designing attitude statements -- Attitude scaling -- Projective techniques in attitude study -- Varieties and applications -- Data processing -- Statistical analysis. This second edition of Dr Bram Oppenheim's established work, like the first, is a practical teaching text of survey methods. The new edition has extended its scope to include interviewing (both clip-board and depth interviewing), sampling and research design, data analysis, and a special chapter on pilot work. As before, the chapters on questionnaire design are supported by further chapters on attitude scaling methods, and on projective techniques. There is refreshingly critical treatment of problems such as faulty research designs, errors in sampling, ambiguities in question wording, biases in interviewing, losses of information, and the interpretation of attitude scales and of projective data. The book is laced throughout with instructive examples from many fields, ranging from marketing surveys to the study of children's political perceptions. Problems of reliability and validity are kept to the fore. Above all, the need for pilot work is emphasized at every stage. The book is intended for graduate methodology courses in the social sciences, but it is also designed to reach other professionals, including teachers, social workers, medical researchers, and opinion pollsters, who have to evaluate or carry out social surveys. Interviewing in sociology. Questionnaires. Social sciences Social surveys. Social sciences BOOK 50603 50603 0 0 ddc 0 0 SNUL SNUL 2018-12-13 3775.00 1 300.723 OPP 25993 2019-05-01 00:00:00 2019-04-13 BOOK