<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>01539nam a2200241Ia 4500</leader>
  <controlfield tag="005">20190117123336.0</controlfield>
  <controlfield tag="008">181213s9999    xx            000 0 und d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9780321985200</subfield>
  </datafield>
  <datafield tag="028" ind1=" " ind2=" ">
    <subfield code="a">: International Book Distrubutors </subfield>
    <subfield code="b">.-Flat No 17, Prakash Apartments 5 Ansari Road daryaganj New Delhi 110002</subfield>
    <subfield code="c">112991</subfield>
    <subfield code="d">30/11/2018</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">741.6 AIR</subfield>
    <subfield code="2">23</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Airey, David</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Logo design love</subfield>
    <subfield code="b">: a guide to creating iconic brand identities</subfield>
    <subfield code="c">/David Airey</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">,California</subfield>
    <subfield code="b">:New Riders,</subfield>
    <subfield code="c">,2015</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">: xiii, 226 pages</subfield>
    <subfield code="b">:color illustrations</subfield>
    <subfield code="c">;23cm. </subfield>
  </datafield>
  <datafield tag="365" ind1=" " ind2=" ">
    <subfield code="b">2811.00</subfield>
  </datafield>
  <datafield tag="505" ind1=" " ind2=" ">
    <subfield code="a">I. The importance of brand identity. We're surrounded -- It's the stories we tell -- Elements of iconic design -- II. The process of design. Laying the groundwork -- Skirting the hazards of a redesign -- Pricing design -- From pencil to PDF -- The art of the conversation -- III. Moving forward. Staying motivated -- Your questions answered -- 31 practical logo design tips -- Beyond the logo.</subfield>
  </datafield>
  <datafield tag="520" ind1=" " ind2=" ">
    <subfield code="a">In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a"> Drawing &amp; drawings</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Graphic arts</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Industrial design coordination.</subfield>
  </datafield>
  <datafield tag="655" ind1=" " ind2=" ">
    <subfield code="b">Graphic arts</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="c">BOOK</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">50615</subfield>
    <subfield code="d">50615</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">SNUL</subfield>
    <subfield code="b">SNUL</subfield>
    <subfield code="d">2018-12-13</subfield>
    <subfield code="g">2811.00</subfield>
    <subfield code="l">5</subfield>
    <subfield code="o">741.6 AIR</subfield>
    <subfield code="p">25989</subfield>
    <subfield code="r">2025-09-03 12:28:28</subfield>
    <subfield code="s">2025-08-20</subfield>
    <subfield code="w">0000-00-00</subfield>
    <subfield code="y">BOOK</subfield>
  </datafield>
</record>
