01917nam a2200265Ia 450000500170000000800410001702000180005802801340007608200220021010000150023224500450024726000470029230000590033936500120039850507260041052002850113665000210142165000200144265000120146265000170147465500170149194200090150899900170151795201170153420190118110235.0181213s9999    xx            000 0 und d  a9781616894863  a: International Book Distrubutors b.-Flat No 17, Prakash Apartments 5 Ansari Road daryaganj New Delhi 110002c112991d30/11/2018  a741.60924 RAN223  aRand, Paul  aPaul Rand, a designer's art.c/Paul Rand  a,New Haven b:Yale University Pressc,2000  a:xiv, 239 pages b:illustrations (some color)c;24cm.   b2461.00  aArt for art's sake -- The beautiful and the useful -- The designer's problem -- The symbol in visual communication -- Versatility of the symbol -- The trademark -- Seeing stripes -- Imagination and the image -- Integrating form and content -- Ideas about ideas -- The meaning of repetition -- The role of humor -- The rebus and the visual pun -- Collage and montage -- Yesterday and today -- Typographic form and expression -- About legibility -- The good old neue typografie -- Design and the play instinct -- Black black black -- The art of the package: tomorrow and yesterday -- The third dimension -- The complexity of color -- Word pictures -- The lesson of Ce?zanne -- Politics of design -- Integrity and invention.  aPaul Rand was one of the world's leading graphic designers. Here he describes his work with the same precision, economy and passion that he displays in his graphic designs, seeking to help us to understand the nature of his relationships with his clients, his audience and his art  a Commercial art.  aCommercial art.  aDesign.  aGraphic arts  bGraphic arts  cBOOK  c50619d50619  00102ddc4071aSNULbSNULd2018-12-13g3461.00l0o741.60924 RANp25992r2018-12-13 00:00:00w0000-00-00yBOOK