02606nam a2200253Ia 450000500170000000800410001702000180005802801330007608200200020910000160022924500810024525000120032626000790033830000530041736500120047049000310048250508290051352008950134265000130223765000480225065000150229865000260231365500130233920190122142855.0181219s9999    xx            000 0 und d  a9781350092655  a: International Book Distrubutorsb.-Flat No 17, Prakash Apartments 5 Ansari Road daryaganj New Delhi 110002c112992d30/11/2018  a401.410 CRO223  aCrow, David  aVisible Signsb:an introduction to semiotics in the visual artsc/David Crow  a3rd ed.  a,New Yorkb:Fairchild Books, an imprint of Bloomsbury Publishing Plcc2016  a:192 pagesbllustrations (chiefly color)c;27cm.  b3385.00  a.- Required reading range.  aForeword -- Introduction -- Chapter 1: Components. What is Theory?; Agreement; Portfolio -- Chapter 2: How Meaning is Formed. Categories of Sign; Value; Portfolio -- Chapter 3: Reading the Sign: The Reader; Convention and Motivation; Portfolio -- Chapter 4: Text and Image: Digital and Analogue Codes; Advertising Writing; Portfolio -- Chapter 5: Official and Unofficial Language: Habitus; The Production of Legitimate Language; The Competition for Cultural Legitimacy; Unofficial Language; Portfolio -- Chapter 6: Symbolic Creativity: Hyperinstitutionalization; Portfolio -- Chapter 7: Junk and Culture: Dirt and Taboo; Rubbish Theory; Rubbish as a Resource; Portfolio -- Chapter 8: Open Work: What is Open Work?; Information and Meaning; Openness and the Visual Arts; Openness and Information; Form and Openness; Portfolio  aBasic semiotic theories are taught in most art schools as part of a contextual studies program, but many students find it difficult to understand how these ideas might impact on their own practice. Visible Signs tackles this problem by introducing key theories and concepts, such as signs and signifiers, and language and speech, within the framework of visual communication. Each chapter provides an overview of a particular facet of semiotic theory, with inspiring examples from graphic design, typography, illustration, advertising and art to illustrate the ideas discussed in the text. Creative exercises at the end of the book will help exemplify these ideas through practical application. The third edition of Visible Signs features new material from international designers and new creative exercises to accompany each chapter. This new edition also features a new design and layout.  aLanguage  aPhilosophy & theory; international language  aSemiotics.  aVisual communication.  bLanguage