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  <titleInfo>
    <title>Visual research</title>
    <subTitle>an introduction to research methodologies in graphic design</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Noble, Ian</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Bestley, Russell</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="">Graphic arts</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xx</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Lausanne</placeTerm>
    </place>
    <publisher>:AVA Publishing</publisher>
    <dateIssued>,2011</dateIssued>
    <dateIssued encoding="marc">9999</dateIssued>
    <edition>3rd ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">und</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>:224 pages illustrations (chiefly color) :26cm.</extent>
  </physicalDescription>
  <abstract>A guide to the practice of researching for graphic design projects. It explains the key terms and theories that underlie design research; examining the importance of audience, communication theory, semiotics and semantics</abstract>
  <tableOfContents>Why and how? -- Design literacy -- Analysis and proposition -- Theory in practice -- Audience and message -- Process and materials -- Synthesis.</tableOfContents>
  <note type="statement of responsibility">/Ian Noble</note>
  <subject>
    <topic>ANTIQUES &amp; COLLECTIBLES -- Paper Ephemera</topic>
  </subject>
  <subject>
    <topic>DESIGN -- Clip Art</topic>
  </subject>
  <subject>
    <topic>DESIGN -- Graphic Arts -- Branding &amp; Logo Design</topic>
  </subject>
  <subject>
    <topic>Graphic arts</topic>
  </subject>
  <classification authority="ddc" edition="23">741.6072 NOB</classification>
  <identifier type="isbn">9781350088085</identifier>
  <identifier type="">: International Book Distrubutors .-Flat No 17, Prakash Apartments 5 Ansari Road daryaganj New Delhi 110002</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">181219</recordCreationDate>
    <recordChangeDate encoding="iso8601">20190122143306.0</recordChangeDate>
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