TY  - BOOK
AU  - Noble, Ian,
AU  - Bestley, Russell
TI  - Visual research: an introduction to research methodologies in graphic design
T2  - .- AVA academia.; Required reading range.,
SN  - 9781350088085
U1  - 741.6072 NOB 23
PY  - 2011///
CY  - , Lausanne
PB  - :AVA Publishing
KW  - ANTIQUES & COLLECTIBLES -- Paper Ephemera
KW  - DESIGN -- Clip Art
KW  - DESIGN -- Graphic Arts -- Branding & Logo Design
KW  - Graphic arts
N1  - Why and how? -- Design literacy -- Analysis and proposition -- Theory in practice -- Audience and message -- Process and materials -- Synthesis
N2  - A guide to the practice of researching for graphic design projects. It explains the key terms and theories that underlie design research; examining the importance of audience, communication theory, semiotics and semantics
ER  -