<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>02494nam a22003377a 4500</leader>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">50726</subfield>
    <subfield code="d">50726</subfield>
  </datafield>
  <controlfield tag="005">20190415104254.0</controlfield>
  <controlfield tag="008">190117b        xxu||||| |||| 00| 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9781119312567</subfield>
  </datafield>
  <datafield tag="028" ind1=" " ind2=" ">
    <subfield code="a">:Atlantic Publishers &amp; Distributors</subfield>
    <subfield code="b">:7/22 Ansari Road Darya Ganj New Delhi  </subfield>
    <subfield code="c">:1088841</subfield>
    <subfield code="d">:08/01/19</subfield>
  </datafield>
  <datafield tag="028" ind1=" " ind2=" ">
    <subfield code="a">:International Book Distributors</subfield>
    <subfield code="b">;Flat No 14, Prakash Apartment 5 Ansari Road Darya Ganj New Delhi</subfield>
    <subfield code="c">:113147</subfield>
    <subfield code="d">:18/01/2019 </subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="2">7th Ed. </subfield>
    <subfield code="a">686.224 CAR</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Carter, Rob</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Typographic design </subfield>
    <subfield code="b">: form and communication</subfield>
    <subfield code="c">/ Rob Carter</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">New Jersey </subfield>
    <subfield code="b">: John Wiley &amp; Sons, Inc.,</subfield>
    <subfield code="c">2015</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">ix, 341 pages</subfield>
    <subfield code="c">26cm. </subfield>
  </datafield>
  <datafield tag="365" ind1=" " ind2=" ">
    <subfield code="b">5197</subfield>
  </datafield>
  <datafield tag="365" ind1=" " ind2=" ">
    <subfield code="b">4903</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">Machine generated contents note: Foreword Rob Carter Introduction Acknowledgments Chapter 1 The Evolution of Typography Chapter 2 The Anatomy of Typography Chapter 3 Legibility Chapter 4 The Typographic Grid Chapter 5 Syntax and Communication Chapter 6 The Typographic Message Chapter 7 Typography and Media Chapter 8 Typography and Screen Chapter 9 Typography in Time and Motion Chapter 10 Case Studies in Typographic Design Chapter 11 Typographic Design Education Chapter 12 Typographic Design Process Chapter 13 Typographic Specimens A Chronology of Typeface Designs Glossary Bibliography Picture Credits</subfield>
  </datafield>
  <datafield tag="505" ind1=" " ind2=" ">
    <subfield code="a">The evolution of typography --
The anatomy of typography --
Legibility --
The typographic grid --
Syntax and communication --
The typographic message --
The evolution of typographic technology --
Typography on screen --
Typography in time and motion --
Case studies in typographic design --
Typographic design education --
Typographic design process --
Type specimens.</subfield>
  </datafield>
  <datafield tag="520" ind1=" " ind2=" ">
    <subfield code="a">Precise visual communication requires first-rate typography skills. Typographic Design: Form and Communication, Sixth Edition is the latest update to the classic typography text that covers all aspects of designing with type. Revised to reflect the shift in graphic design conception and understanding, the book contains a brand-new exploration of typography in media versus typography in motion, and provides the</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Manufacture</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Printing &amp; related activities</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Graphic design (Typography)</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">DESIGN -- Graphic Arts -- General.</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a"> Carter, Rob</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Maxa, Sandra, </subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Meggs, Philip B</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Day, Ben</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Sanders, mark </subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="c">BOOK</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">1</subfield>
    <subfield code="a">SNUL</subfield>
    <subfield code="b">SNUL</subfield>
    <subfield code="d">2019-01-17</subfield>
    <subfield code="e">Atlantic Publishers &amp; Distributors</subfield>
    <subfield code="g">5197.00</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">686.224 CAR</subfield>
    <subfield code="p">26091</subfield>
    <subfield code="r">2019-01-17 00:00:00</subfield>
    <subfield code="w">2019-01-17</subfield>
    <subfield code="y">BOOK</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">SNUL</subfield>
    <subfield code="b">SNUL</subfield>
    <subfield code="d">2019-01-24</subfield>
    <subfield code="e">International Book Distributors</subfield>
    <subfield code="g">4903.00</subfield>
    <subfield code="l">3</subfield>
    <subfield code="m">3</subfield>
    <subfield code="o">686.224 CAR</subfield>
    <subfield code="p">26108</subfield>
    <subfield code="r">2019-09-19 00:00:00</subfield>
    <subfield code="s">2019-09-06</subfield>
    <subfield code="w">2019-01-24</subfield>
    <subfield code="y">BOOK</subfield>
  </datafield>
</record>
