: form and communication Carter, Rob creator Carter, Rob Maxa, Sandra Meggs, Philip B Day, Ben Sanders, mark text xxu New Jersey : John Wiley & Sons, Inc. 2015 monographic eng

print

ix, 341 pages 26cm. Precise visual communication requires first-rate typography skills. Typographic Design: Form and Communication, Sixth Edition is the latest update to the classic typography text that covers all aspects of designing with type. Revised to reflect the shift in graphic design conception and understanding, the book contains a brand-new exploration of typography in media versus typography in motion, and provides the The evolution of typography -- The anatomy of typography -- Legibility -- The typographic grid -- Syntax and communication -- The typographic message -- The evolution of typographic technology -- Typography on screen -- Typography in time and motion -- Case studies in typographic design -- Typographic design education -- Typographic design process -- Type specimens. / Rob Carter Machine generated contents note: Foreword Rob Carter Introduction Acknowledgments Chapter 1 The Evolution of Typography Chapter 2 The Anatomy of Typography Chapter 3 Legibility Chapter 4 The Typographic Grid Chapter 5 Syntax and Communication Chapter 6 The Typographic Message Chapter 7 Typography and Media Chapter 8 Typography and Screen Chapter 9 Typography in Time and Motion Chapter 10 Case Studies in Typographic Design Chapter 11 Typographic Design Education Chapter 12 Typographic Design Process Chapter 13 Typographic Specimens A Chronology of Typeface Designs Glossary Bibliography Picture Credits Manufacture Printing & related activities Graphic design (Typography) DESIGN -- Graphic Arts -- General 686.224 CAR 9781119312567 :Atlantic Publishers & Distributors :7/22 Ansari Road Darya Ganj New Delhi :International Book Distributors ;Flat No 14, Prakash Apartment 5 Ansari Road Darya Ganj New Delhi 190117 20190415104254.0