01338nam a22003377a 450000500170000000800410001702000180005802800450007608200140012110000180013524500530015326000390020630000460024536500120029152003910030365000160069465000290071065000260073965000190076565000240078470000180080870000210082670000190084770000160086670000170088270000210089970000170092070000230093770000180096070000220097820220323112705.0190625b           ||||| |||| 00| 0 eng d  a9789332587106  a:Donated from  KOMAL BINDRA (2010120018)  a658.8 GUP  aGupta, Prachi  aMarketing Management c/ Prachi Gutpa {at all }   aNoida b:Pearson Education c@2018  axiii, 23.6pc24cm. bE.7 Different pages   bDonated  aMarketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses.  aManagement   aMarketing -- Management.  aMarketing -- Gestion.  aCustomer Value  aConsumer Behaviour   aGupta, Prachi  aAggarwal, Ashita  aMajra, Hufrish  aJacob Isaac  aJain, Varsha  aKrishna, G radha  aNarang, Ritu  aVenkatesh, Shanthi  aPaul A Suresh  aGoswami, Susobham