01388nam a22003617a 4500 20220323112705.0 190625b ||||| |||| 00| 0 eng d 9789332587106 :Donated from KOMAL BINDRA (2010120018) 658.8 GUP Gupta, Prachi Marketing Management / Prachi Gutpa {at all } Noida :Pearson Education @2018 xiii, 23.6p 24cm. E.7 Different pages Donated Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses. Management Marketing -- Management. Marketing -- Gestion. Customer Value Consumer Behaviour Gupta, Prachi Aggarwal, Ashita Majra, Hufrish Jacob Isaac Jain, Varsha Krishna, G radha Narang, Ritu Venkatesh, Shanthi Paul A Suresh Goswami, Susobham BOOK 51365 51365 0 0 ddc 0 0 SNUL SNUL 2019-06-25 Donated from Hostel 0.00 2 658.8 GUP G0997 2024-09-20 00:00:00 2024-09-05 2019-06-25 BOOK 0 0 ddc 0 0 SNUL SNUL 2022-03-23 Donated from KOMAL BINDRA (2010120018) 1 2 658.8 GUP G2712 2026-03-18 15:05:56 2026-01-20 2022-03-23 BOOK