Marketing Management
Gupta, Prachi
creator
Gupta, Prachi
Aggarwal, Ashita
Majra, Hufrish
Jacob Isaac
Jain, Varsha
Krishna, G radha
Narang, Ritu
Venkatesh, Shanthi
Paul A Suresh
Goswami, Susobham
text
Noida
:Pearson Education
@2018
monographic
eng
xiii, 23.6p 24cm. E.7 Different pages
Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses.
/ Prachi Gutpa {at all }
Management
Marketing -- Management
Marketing -- Gestion
Customer Value
Consumer Behaviour
658.8 GUP
9789332587106
:Donated from KOMAL BINDRA (2010120018)
190625
20220323112705.0