TY  - BOOK
AU  - Gupta, Prachi
AU  - Gupta, Prachi
AU  - Aggarwal, Ashita
AU  - Majra, Hufrish
AU  - Jacob Isaac
AU  - Jain, Varsha
AU  - Krishna, G radha
AU  - Narang, Ritu
AU  - Venkatesh, Shanthi
AU  - Paul A Suresh
AU  - Goswami, Susobham
TI  - Marketing Management 
SN  - 9789332587106
U1  - 658.8 GUP 
PY  - 2018///
CY  - Noida 
PB  - :Pearson Education 
KW  - Management
KW  - Marketing -- Management
KW  - Marketing -- Gestion
KW  - Customer Value
KW  - Consumer Behaviour
N2  - Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses
ER  -