TY  - BOOK
AU  -  Shmueli, Galit
AU  - Shmueli, Galit,
AU  -  Bruce, Peter C. 
AU  - Patel, Nitin R
AU  - Torgo, Luís
TI  - Data mining for business intelligence : : concepts, techniques, and applications in Microsoft Office Excel with XLMiner
SN  - 9788126517589
U1  - 005.54 SHM 
PY  - 2007///
CY  -  New Jersey 
PB  - : John Wiley & Sons, 
KW  - Computer science, information & general works
KW  -  Computer programming, programs & data
KW  - Microsoft Excel (Computer file)
KW  - Data mining
KW  - Dataprocessing
KW  - Statistiek
KW  - Business -- Data processing
N1  - 	Introduction --
Overview of the data mining process --
Data exploration and dimension reduction --
Evaluating classification and predictive performance --
Multiple linear regression --
Three simple classification methods --
Classification and regression trees --
Logistic regression --
Neural nets --
Discriminant analysis --
Association rules --
Cluster analysis --
Cases
N2  - Learn how to develop models for classification, prediction, and customer segmentation with the help of Data Mining for Business Intelligence In today's world, businesses are becoming more capable of accessing their ideal consumers, and an understanding of data mining contributes to this success
ER  -