00954cam a2200193 a 450000500170000000800410001702000180005802000150007604200080009108200210009910000270012024500730014726000640022030000330028450503900031765000160070765000140072370000230073720190718110700.0091005s2010    enka     b    001 0 eng    a9780415442732  a0415442737  apcc00a659.1019 FEN2221 aFennis, Bob Michaël,14aThe psychology of advertising /cBob M. Fennis and Wolfgang Stroebe.  aHove, East Sussex ;aNew York :bPsychology Press,c©2010.  axi, 329 p. :bill. ;c26 cm.0 aSetting the stage -- How consumers acquire and process information from advertising -- How advertising affects consumer memory -- How consumers form attitudes towards products -- How consumers yield to advertising: principles of persuasion and attitude change -- How advertising influences buying behaviour -- Beyond persuasion achieving consumer compliance without changing attitudes. 0aAdvertising 0aConsumers1 aStroebe, Wolfgang.