01196cam a2200241 a 4500 51464 51464 20190718110700.0 091005s2010 enka b 001 0 eng 9780415442732 0415442737 pcc 659.1019 FEN 22 Fennis, Bob Michaël, The psychology of advertising / Bob M. Fennis and Wolfgang Stroebe. Hove, East Sussex ; New York : Psychology Press, ©2010. xi, 329 p. : ill. ; 26 cm. Setting the stage -- How consumers acquire and process information from advertising -- How advertising affects consumer memory -- How consumers form attitudes towards products -- How consumers yield to advertising: principles of persuasion and attitude change -- How advertising influences buying behaviour -- Beyond persuasion achieving consumer compliance without changing attitudes. Advertising Consumers Stroebe, Wolfgang. BOOK 7 cbc orignew 1 ecip 20 y-gencatlg 0 0 ddc 0 0 SNUL SNUL 2019-08-08 1 1 659.1019 FEN 16980 2026-09-18 14:17:08 2026-08-21 2019-08-08 BOOK