The Fennis, Bob Michaël creator Stroebe, Wolfgang. text bibliography enk Hove, East Sussex New York Psychology Press ©2010 2010 monographic eng

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xi, 329 p. : ill. ; 26 cm. Setting the stage -- How consumers acquire and process information from advertising -- How advertising affects consumer memory -- How consumers form attitudes towards products -- How consumers yield to advertising: principles of persuasion and attitude change -- How advertising influences buying behaviour -- Beyond persuasion achieving consumer compliance without changing attitudes. Bob M. Fennis and Wolfgang Stroebe. Advertising Consumers 659.1019 FEN 9780415442732 0415442737 091005 20190718110700.0