TY  - BOOK
AU  - Fennis,Bob Michaël
AU  - Stroebe,Wolfgang
TI  - The psychology of advertising
SN  - 9780415442732
U1  - 659.1019 FEN 22
PY  - 2010///
CY  - Hove, East Sussex, New York
PB  - Psychology Press
KW  - Advertising
KW  - Consumers
N1  - Setting the stage -- How consumers acquire and process information from advertising -- How advertising affects consumer memory -- How consumers form attitudes towards products -- How consumers yield to advertising: principles of persuasion and attitude change -- How advertising influences buying behaviour -- Beyond persuasion achieving consumer compliance without changing attitudes
ER  -