01366cam a22002294a 4500 56625 56625 20210802105405.0 020722s2003 maua b 001 0 eng 9781578518265 Brijwasi Book Distributors New Delhi BW/005792 17/03/2020 pcc 658.834 ZAL 21 Zaltman, Gerald. How customers think : essential insights into the mind of the market / Gerald Zaltman. Boston, Mass. : Harvard Business School Press, ©2003. xxii, 323 p. : ill. ; 25 cm. Part I : Preparing for an expedition -- A voyage from the familiar -- A voyage to new frontiers -- Part II : Understanding the mind of the market -- Illuminating the mind : consumers' cognitive unconscious -- Interviewing the mind/brain : Metaphor elicitation : appendix -- Interviewing the mind/brain : Response latency and neuroimaging -- Come to think of it -- Reading the mind of the market : using consensus maps -- Memory's fragile power -- Memory, metaphor, and stories -- Stories and brands -- Part III : Thinking differently and deeply -- Crowbars for creative thinking -- Quality questions beget quality answers -- Launching a new mind-set. Consumer behavior Consumers Marketing Creative thinking. BOOK 0 0 ddc 0 1 SNUL SNUL 2020-07-06 Brijwasi Book Distributors 2618.00 0 658.834 ZAL 27619 2020-07-06 00:00:00 2020-07-06 BOOK