01756nam a22002657a 450000500170000000800410001702000180005802801290007608200160020510000220022124500750024326000460031830000220036436500090038650507090039552001870110465000140129165000150130565000190132065000410133965000290138065000360140965000230144570000220146820211001160547.0200824b ||||| |||| 00| 0 eng d a9780393353341 a:International Book Distributorsb:Flat No 14, Prakash Apartment 5 Ansari Road Darya Ganj New Delhi c:115449 d:29/06/2020  a338.766 ELM aElmore, Bartow J. aCitizen Cokeb : the making of Coca-Cola capitalismc/ Bartow J Elmore aNew Yorkb : W.W. Norton & Company,c2015 aix,416p. c22cm.  b1340 aPrologue : A creation myth of Citizen Coke -- Part 1. Citizen Coke comes of age, 1886 to 1950 : Tap water: packaging public water for private profit -- Waste tea leaves: recycling caffeine found in other industries' trash -- Sugar: satiating Citizen Cane's sweet appetite -- Coca leaf extract: hiding the cocaine-cola connection -- Cocoa waste: synthesizing caffeine in chemical labs -- Part 2. The costs of empire, 1950 to today : Water from abroad: securing access to overseas oases -- Coffee beans: capitalizing on the decaf boom -- Glass, aluminum, plastic: selling curbside recycling to America -- High-fructose corn syrup: storing sweeteners in stomach silos -- Epilogue : Sustaining Coke's future? aPresents a history of the Coca-Cola Company, outlining the company's strategies for production, cost control, and franchising while citing its role in resource depletion and obesity. aEconomics aProduction a338 Production aSoft drink industry -- United States aSustainable development. aCorporate Social Responsibility aFoĢˆrenta staterna aElmore, Bartow J.