01815nam a22002897a 4500 56744 56744 20211001160547.0 200824b ||||| |||| 00| 0 eng d 9780393353341 :International Book Distributors :Flat No 14, Prakash Apartment 5 Ansari Road Darya Ganj New Delhi :115449 :29/06/2020 338.766 ELM Elmore, Bartow J. Citizen Coke : the making of Coca-Cola capitalism / Bartow J Elmore New York : W.W. Norton & Company, 2015 ix,416p. 22cm. 1340 Prologue : A creation myth of Citizen Coke -- Part 1. Citizen Coke comes of age, 1886 to 1950 : Tap water: packaging public water for private profit -- Waste tea leaves: recycling caffeine found in other industries' trash -- Sugar: satiating Citizen Cane's sweet appetite -- Coca leaf extract: hiding the cocaine-cola connection -- Cocoa waste: synthesizing caffeine in chemical labs -- Part 2. The costs of empire, 1950 to today : Water from abroad: securing access to overseas oases -- Coffee beans: capitalizing on the decaf boom -- Glass, aluminum, plastic: selling curbside recycling to America -- High-fructose corn syrup: storing sweeteners in stomach silos -- Epilogue : Sustaining Coke's future? Presents a history of the Coca-Cola Company, outlining the company's strategies for production, cost control, and franchising while citing its role in resource depletion and obesity. Economics Production 338 Production Soft drink industry -- United States Sustainable development. Corporate Social Responsibility Förenta staterna Elmore, Bartow J. BOOK 0 0 ddc 0 1 SNUL SNUL 2020-08-24 International Book Distributors 1340.00 0 338.766 ELM 27786 2026-08-29 18:53:04 2020-08-24 BOOK