: the making of Coca-Cola capitalism Elmore, Bartow J. creator Elmore, Bartow J. text New York : W.W. Norton & Company 2015 monographic eng

print

ix,416p. 22cm. Presents a history of the Coca-Cola Company, outlining the company's strategies for production, cost control, and franchising while citing its role in resource depletion and obesity. Prologue : A creation myth of Citizen Coke -- Part 1. Citizen Coke comes of age, 1886 to 1950 : Tap water: packaging public water for private profit -- Waste tea leaves: recycling caffeine found in other industries' trash -- Sugar: satiating Citizen Cane's sweet appetite -- Coca leaf extract: hiding the cocaine-cola connection -- Cocoa waste: synthesizing caffeine in chemical labs -- Part 2. The costs of empire, 1950 to today : Water from abroad: securing access to overseas oases -- Coffee beans: capitalizing on the decaf boom -- Glass, aluminum, plastic: selling curbside recycling to America -- High-fructose corn syrup: storing sweeteners in stomach silos -- Epilogue : Sustaining Coke's future? / Bartow J Elmore Economics Production 338 Production Soft drink industry -- United States Sustainable development Corporate Social Responsibility Förenta staterna 338.766 ELM 9780393353341 :International Book Distributors :Flat No 14, Prakash Apartment 5 Ansari Road Darya Ganj New Delhi 200824 20211001160547.0