TY  - BOOK
AU  - Elmore, Bartow J.
AU  - Elmore, Bartow J.
TI  - Citizen Coke:  : the making of Coca-Cola capitalism
SN  - 9780393353341
U1  - 338.766 ELM 
PY  - 2015///
CY  - New York
PB  -  : W.W. Norton & Company
KW  - Economics
KW  - Production
KW  - 338 Production
KW  - Soft drink industry -- United States
KW  - Sustainable development
KW  - Corporate Social Responsibility
KW  - Förenta staterna
N1  - Prologue : A creation myth of Citizen Coke --
Part 1. Citizen Coke comes of age, 1886 to 1950 : Tap water: packaging public water for private profit --
Waste tea leaves: recycling caffeine found in other industries' trash --
Sugar: satiating Citizen Cane's sweet appetite --
Coca leaf extract: hiding the cocaine-cola connection --
Cocoa waste: synthesizing caffeine in chemical labs --
Part 2. The costs of empire, 1950 to today : Water from abroad: securing access to overseas oases --
Coffee beans: capitalizing on the decaf boom --
Glass, aluminum, plastic: selling curbside recycling to America --
High-fructose corn syrup: storing sweeteners in stomach silos --
Epilogue : Sustaining Coke's future?
N2  - Presents a history of the Coca-Cola Company, outlining the company's strategies for production, cost control, and franchising while citing its role in resource depletion and obesity
ER  -