Marketing Management
Indian Cases
Gupta Prachi
creator
Isaac Jacob
Varsha Jain
Ashita Aggarwal
Hufrish Majra
text
Pearson India
monographic
eng
VP 21cm
Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia
Marketing
Consumer behavior
Cases
658.8 GUP
9789332587106
201110
20201110151506.0