TY  - BOOK
AU  - Gupta Prachi
AU  - Isaac Jacob
AU  - Varsha Jain
AU  - Ashita Aggarwal
AU  - Hufrish Majra
TI  - Marketing Management: Indian Cases
SN  - 9789332587106
U1  - 658.8 GUP 22
PB  - Pearson India
KW  - Marketing
KW  - Consumer behavior
KW  - Cases
N2  - Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia
ER  -