02013nam a22002897a 4500 56876 56876 20211005123946.0 201118b ||||| |||| 00| 0 eng d 9781138607354 :Variety Books Publishers & Distributors :B-10 Street No 2 West Vinod Nagar Delhi 110092 :IM2796 :22/10/2020 658.816 NAG Nagle, Thomas T The strategy and Tactics of Pricing : a guide to Growing more Profitably / Thomas T Nagle 6th Ed. New York :Routledge Taylor & Frances Group 2017 xx, 331p. 24cm. 795 Prentice-Hall series in marketing. 1. Strategic Planning -- 2. Costs -- 3. Financial Analysis -- 4. Customers -- 5. Competition -- 6. Pricing Strategy -- 7. Life Cycle Pricing -- 8. Value-Based Sales and Negotiation -- 9. Segmented Pricing -- 10. Pricing in the Marketing Mix -- 11. Channel Strategy -- 12. Competitive Advantages -- 13. Measuring Perceived Value and Price Sensitivity -- 14. Ethics and the Law Practical in focus and lively in style, the book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Some subjects discussed include costs and their effects on pricing decisions, financial analysis, influencing the purchase decision, and life cycle pricing. Other topics include value-based sales and negotiation, segmented pricing, pricing in the marketing mix, channel strategy, measuring perceived value and price sensitivity, and ethical and legal constraints on pricing. There is an expanded and revised chapter on managing value perceptions and price expectations; and more examples particularly relating to e-commerce. Mangement Prix -- Fixation. Marketing -- Decision making. 85.40 marketing. Nagle, Thomas T. Muller, Georg BOOK 0 0 ddc 0 0 SNUL SNUL 2020-11-18 Variety Books Publishers & Distributors 795.00 1 3 658.816 NAG 27878 2025-01-21 00:00:00 2020-12-04 2020-11-18 BOOK