: a guide to Growing more Profitably Nagle, Thomas T creator Nagle, Thomas T. Muller, Georg text New York :Routledge Taylor & Frances Group 2017 6th Ed. monographic eng

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xx, 331p. 24cm. Practical in focus and lively in style, the book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Some subjects discussed include costs and their effects on pricing decisions, financial analysis, influencing the purchase decision, and life cycle pricing. Other topics include value-based sales and negotiation, segmented pricing, pricing in the marketing mix, channel strategy, measuring perceived value and price sensitivity, and ethical and legal constraints on pricing. There is an expanded and revised chapter on managing value perceptions and price expectations; and more examples particularly relating to e-commerce. 1. Strategic Planning -- 2. Costs -- 3. Financial Analysis -- 4. Customers -- 5. Competition -- 6. Pricing Strategy -- 7. Life Cycle Pricing -- 8. Value-Based Sales and Negotiation -- 9. Segmented Pricing -- 10. Pricing in the Marketing Mix -- 11. Channel Strategy -- 12. Competitive Advantages -- 13. Measuring Perceived Value and Price Sensitivity -- 14. Ethics and the Law / Thomas T Nagle Mangement Prix -- Fixation Marketing -- Decision making 85.40 marketing 658.816 NAG 9781138607354 :Variety Books Publishers & Distributors :B-10 Street No 2 West Vinod Nagar Delhi 110092 201118 20211005123946.0