TY  - BOOK
AU  - Nagle, Thomas T
AU  - Nagle, Thomas T.
AU  - Muller, Georg
TI  - The strategy and Tactics of Pricing : : a guide to Growing more Profitably 
T2  - Prentice-Hall series in marketing
SN  - 9781138607354
U1  - 658.816 NAG 
PY  - 2017///
CY  - New York 
PB  - :Routledge Taylor & Frances Group
KW  - Mangement
KW  - Prix -- Fixation
KW  - Marketing -- Decision making
KW  - 85.40 marketing
N1  - 1. Strategic Planning --
2. Costs --
3. Financial Analysis --
4. Customers --
5. Competition --
6. Pricing Strategy --
7. Life Cycle Pricing --
8. Value-Based Sales and Negotiation --
9. Segmented Pricing --
10. Pricing in the Marketing Mix --
11. Channel Strategy --
12. Competitive Advantages --
13. Measuring Perceived Value and Price Sensitivity --
14. Ethics and the Law
N2  - Practical in focus and lively in style, the book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Some subjects discussed include costs and their effects on pricing decisions, financial analysis, influencing the purchase decision, and life cycle pricing. Other topics include value-based sales and negotiation, segmented pricing, pricing in the marketing mix, channel strategy, measuring perceived value and price sensitivity, and ethical and legal constraints on pricing. There is an expanded and revised chapter on managing value perceptions and price expectations; and more examples particularly relating to e-commerce

ER  -