TY  - BOOK
AU  - Aaker,David A.
AU  - Kumar, V
AU  - Day, George S
AU  - Leone,Robert P
TI  - Marketing research
SN  - 9788126563531
U1  - 658.83 23
PY  - 2013///
CY  - Hoboken, NJ
PB  - John Wiley & Sons
KW  - Marketing research
ER  -