02582nam a22003017a 4500 20220323123359.0 220323b |||||||| |||| 00| 0 eng d 9789353161194 :Donated from KOMAL BINDRA (2010120018) 658.0072 COO Cooper, Donald R Business Research Methods / Donald R Cooper New Delhi :Mcgraw Hill Publication @2019 xxiv, 868p 24cm. Donated System requirements: PV w/Pentium based processor; Microsoft Windows 98/2000/XP; Microsoft Windows Internet Explorer 5.5 as default browser, Microsoft Office or equivalent. Part I: Introduction to Business Research -- 1 Research in Business -- 2 Thinking Like a Researcher -- 3 The Research Process: an overview -- 4 Business Research Requests and Proposals -- Appendix 4a: Covering Kids RFP -- 5 Ethics in Business Research -- Part II: The Design of Research -- 6 Research Design: An Overview -- 7 Secondary Data Searches -- 8 Qualitative Research -- 9 Observation Studies -- 10 Surveys -- 11 Experiments and Test Markets -- Appendix 11a: Complex Experimental Designs -- Part III: The Sources and Collection of Data -- 12 Measurement -- 13 Measurement Scales -- 14 Questionnaires and Instruments -- Appendix 14a: Crafting Effective Measurement Questions -- Appendix 14b: Pretesting Options and Discoveries -- 15 Sampling Concepts -- Appendix 15a: Determining Sample Size -- Part IV: Analysis and Presentation of Data -- 16 Data Preparation and Analysis -- Appendix 16a: Describing Data Statistically -- 17 Exploring, Displaying, and Examining Data -- 18 Hypothesis Testing -- 19 Measures of Association -- 20 Multivariate Analysis: An Overview -- 21 Presenting Insights and Findings: Written and Oral Reports -- Case abstracts -- Appendices -- A Focus Group Discussion Guide -- B Nonparametric Significance Tests -- C Selected Statistical Tables. Part I Introduction to Business Research 1 Research in Business 2 Thinking Like a Researcher 3 The Research Process 4 Business Research Requests and Proposals Appendix 4a: Covering Kids RFP 5 Ethics in Business Research part II The Design of Research 6 Research Design: An Overview 7 Secondary. Management Industrial management -- Management -- Research. Measurement Measurement Tools Cooper, Donald R Schindler, Pamela S Sharma J K BOOK 58935 58935 0 0 ddc 0 0 SNUL SNUL 2022-03-23 Donated from KOMAL BINDRA (2010120018) 0.00 0 658.0072 COO G2716 2022-03-23 00:00:00 2022-03-23 BOOK 0 0 ddc 0 0 SNUL SNUL 2023-03-19 Donated from Hostel 0.00 1 658.0072 COO G3105 2025-03-03 00:00:00 2025-01-27 2023-03-19 BOOK 0 0 ddc 0 0 SNUL SNUL 2023-03-19 Donated from Hostel 0.00 0 658.0072 COO G3106 2023-03-19 00:00:00 2023-03-19 BOOK