TY - BOOK AU - Duhigg,Charles. AU - Charles Duhigg TI - The Power of Habit: : why we do what we do and how to change SN - 9781847946249 U1 - 158.1 DUH PY - 2013/// CY - London [England] PB - : Random House KW - Habit KW - Habit breaking KW - Habit -- Social aspects N1 - The habit cure -- The Habits of Individuals. The habit loop : how habits work -- The craving brain : how to create new habits -- The golden rule of habit change : why transformation occurs. The Habits of Successful Organizations. Keystone habits, or The ballad of Paul O'Neill : which habits matter most -- Starbucks and the habit of success : when willpower becomes automatic -- The power of a crisis : how leaders create habits through accident and design -- How Target knows what you want before you do : when companies predict (and manipulate) habits. The Habits of Societies. Saddleback Church and the Montgomery Bus Boycott : how movements happen -- The neurology of free will : are we responsible for our habits? -- A reader's guide to using these ideas N2 - Takes you to the edge of scientific discoveries that explain why habits exist and how they can be changed. This book brings to life a whole new understanding of human nature and its potential for transformation. It shows, by harnessing this science, we can transform our businesses, our communities, and our lives ER -