Garner, Bryan A. creator Garner, Bryan A. text Boston, Mass : Harvard Business Review Press ©2012 monographic eng

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xx, 210p. : illustrations ; 22 cm When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a nicety. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals and other important documents fail to win people over. Introduction: why you need to write well -- Delivering the goods quickly and clearly. Know why you're writing -- Understand your readers -- Divide the writing process into four separate tasks -- Before writing in earnest, jot down your three main points--inc complete sentences -- Write in full--rapidly -- Improve what you've written -- Use graphics to illustrate and clarify -- Developing your skills. Be relentlessly clear -- Learn to summarize--accurately -- Waste no words -- Be plain-spoken: avoid bizspeak -- Use chronology when given a factual account -- Be a stickler for continuity -- Learn the basics of correct grammar -- Get feedback on you drafts from colleagues -- Avoiding the quirks that turn readers off. Don't anesthetize your reader -- Watch your tone -- Common forms of business writing. E-mails -- Business letters -- Memos and reports -- Performance appraisals -- Appendixes. A.A checklist for the four stages of writing -- B.A dozen grammatical rules you absolutely need to know -- C.A dozen punctuation rules you absolutely need to know -- D. Common usage gaffes -- E. Some dos and don't of business-writing etiquette -- F.A primer of good usage. / Bryan A Garner Literature Rhetoric and collections of literary texts from more than two literatures Commercial correspondence Business writing Expression écrite Communication Entreprises 808.066 GAR 9781422184035 :International Book Distributors :Flat No 17, Prakash Apartment 4405/2, 5 Ansari Road Darya Ganj New Delhi 220427 20220916124828.0