02030cam a2200277 a 450000500170000000800410001702000180005802800960007608200160017210000200018824500500020826000420025830000350030036500100033550508740034552002500121965000100146965000260147965000120150565000320151765000250154965000230157470000190159785600680161685600680168420220523103025.0020123s2001 enka b 000 0 eng  a9780714834498 a:Variety Books Publishers & Distributors b:B-10 Street No 2 West Vinod Nagar Delhi 110092 00a700 FLE2211 aFletcher, Alan.14aThe Art of Looking Sideways c/ Alan Fletcher aLondon aNew York :b::Phaidonc2001. a532pbill. (some col.)c25 cm. b21700 a Prologue -- Culture -- Tools -- Creativity -- Wit -- Improvisation -- Colour -- Dreaming -- Ideas -- Synchronicity -- Mutation -- Learning -- Noise -- Paradigms -- Automation -- Intelligence -- Brain -- Mind -- Senses -- Thinking -- Problems -- Chance -- Imagination -- Visualizing -- Alphabet -- Seeing -- Places -- Perception -- Stereotypes -- Value -- Illusion -- Paradox -- Figure ground -- Symmetry -- Reflections -- Pattern -- Camouflage -- Economy -- Measure -- Composition -- Leys and lines -- Aesthetics -- Taste -- Style -- Perfection -- Meanings -- Symbols -- Numbers -- Typography -- Skill -- Perspective -- Space-time -- Figuring -- Language -- Rhetoric -- Design -- Process -- Copying -- Words -- Imaging -- Pictureplay -- Wordplay -- Handedness -- Pictograms -- Scripts -- Letters -- Identity -- Names -- Signatures -- Insignia -- Trademarks -- Writing. aDescribing himself as a visual jackdaw, designer Alan Fletcher has spent a lifetime collecting images, useless information, quotations and scraps. This work distills this collection into a quirky and entertaining feast for the eyes and the mind. 0a Arts 0aVisual communication. 0aDesign. 0aFletcher, Alan -- 1931-2006 0aVisuelle Wahrnehmung 0aBeeldende kunsten. aFletcher, Alan42uhttp://www.loc.gov/catdir/enhancements/fy1414/2002265411-b.html42uhttp://www.loc.gov/catdir/enhancements/fy1414/2002265411-d.html