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  <titleInfo>
    <nonSort>The </nonSort>
    <title>Art of Looking Sideways</title>
  </titleInfo>
  <name type="personal">
    <namePart>Fletcher, Alan.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  <name type="personal">
    <namePart>Fletcher, Alan</namePart>
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  <genre authority="marc">bibliography</genre>
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    <place>
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    <place>
      <placeTerm type="text">New York</placeTerm>
    </place>
    <publisher>::Phaidon</publisher>
    <dateIssued>2001</dateIssued>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
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    <extent>532p ill. (some col.) 25 cm.</extent>
  </physicalDescription>
  <abstract>Describing himself as a visual jackdaw, designer Alan Fletcher has spent a lifetime collecting images, useless information, quotations and scraps. This work distills this collection into a quirky and entertaining feast for the eyes and the mind.</abstract>
  <tableOfContents>	Prologue --
Culture --
Tools --
Creativity --
Wit --
Improvisation --
Colour --
Dreaming --
Ideas --
Synchronicity --
Mutation --
Learning --
Noise --
Paradigms --
Automation --
Intelligence --
Brain --
Mind --
Senses --
Thinking --
Problems --
Chance --
Imagination --
Visualizing --
Alphabet --
Seeing --
Places --
Perception --
Stereotypes --
Value --
Illusion --
Paradox --
Figure ground --
Symmetry --
Reflections --
Pattern --
Camouflage --
Economy --
Measure --
Composition --
Leys and lines --
Aesthetics --
Taste --
Style --
Perfection --
Meanings --
Symbols --
Numbers --
Typography --
Skill --
Perspective --
Space-time --
Figuring --
Language --
Rhetoric --
Design --
Process --
Copying --
Words --
Imaging --
Pictureplay --
Wordplay --
Handedness --
Pictograms --
Scripts --
Letters --
Identity --
Names --
Signatures --
Insignia --
Trademarks --
Writing.</tableOfContents>
  <note type="statement of responsibility">/ Alan Fletcher</note>
  <subject authority="lcsh">
    <topic> Arts</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Visual communication</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Design</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Fletcher, Alan -- 1931-2006</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Visuelle Wahrnehmung</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Beeldende kunsten</topic>
  </subject>
  <classification authority="ddc" edition="21">700 FLE</classification>
  <identifier type="isbn">9780714834498</identifier>
  <identifier type="">:Variety Books Publishers &amp; Distributors	 :B-10 Street No 2 West Vinod Nagar Delhi 110092 </identifier>
  <identifier type="uri">http://www.loc.gov/catdir/enhancements/fy1414/2002265411-b.html</identifier>
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    <recordCreationDate encoding="marc">020123</recordCreationDate>
    <recordChangeDate encoding="iso8601">20220523103025.0</recordChangeDate>
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