TY  - BOOK
AU  - Fletcher,Alan
AU  - Fletcher, Alan
TI  - The Art of Looking Sideways 
SN  - 9780714834498
U1  - 700 FLE 21
PY  - 2001///
CY  - London , New York
PB  - ::Phaidon
KW  -  Arts
KW  - Visual communication
KW  - Design
KW  - Fletcher, Alan -- 1931-2006
KW  - Visuelle Wahrnehmung
KW  - Beeldende kunsten
N1  - 	Prologue --
Culture --
Tools --
Creativity --
Wit --
Improvisation --
Colour --
Dreaming --
Ideas --
Synchronicity --
Mutation --
Learning --
Noise --
Paradigms --
Automation --
Intelligence --
Brain --
Mind --
Senses --
Thinking --
Problems --
Chance --
Imagination --
Visualizing --
Alphabet --
Seeing --
Places --
Perception --
Stereotypes --
Value --
Illusion --
Paradox --
Figure ground --
Symmetry --
Reflections --
Pattern --
Camouflage --
Economy --
Measure --
Composition --
Leys and lines --
Aesthetics --
Taste --
Style --
Perfection --
Meanings --
Symbols --
Numbers --
Typography --
Skill --
Perspective --
Space-time --
Figuring --
Language --
Rhetoric --
Design --
Process --
Copying --
Words --
Imaging --
Pictureplay --
Wordplay --
Handedness --
Pictograms --
Scripts --
Letters --
Identity --
Names --
Signatures --
Insignia --
Trademarks --
Writing
N2  - Describing himself as a visual jackdaw, designer Alan Fletcher has spent a lifetime collecting images, useless information, quotations and scraps. This work distills this collection into a quirky and entertaining feast for the eyes and the mind
UR  - http://www.loc.gov/catdir/enhancements/fy1414/2002265411-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1414/2002265411-d.html
ER  -