: strategy, development, and evaluation Perebinossoff, Philippe. creator Gross, Brian. creator Gross, Lynne S. creator Philippe Perebinossoff. text Amsterdam : Focal Press , ©2005 monographic eng

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xx, 324 pages : illustrations : 26cm. Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. 1. The history of programming 2. Sources of television programming 3. Sources of radio and Internet programming 4. Development 5. Testing 6. Elements of successful programming 7. Influences on television programming 8. Influences on radio and Internet programming 9. Scheduling strategies for television 10. Scheduling strategies for radio and the Internet 11. Program evaluation 12. Changing and canceling programs 13. Programming ethics / Philippe Perebinossoff. Broadcasting Planning Émissions radiophoniques Planification Radio programs Planning Television programs Planning Webcasting Planning 791.440 PER 9780240806822 : Donated 221201 20221201120936.0