TY  - BOOK
AU  - McQuail, Denis
AU  - Denis McQuail
TI  - Mass communication theory: : an introduction
SN  - 9788178295350
U1  - 001.51 MCQ 
PY  - 1983///
CY  - , London
PB  - : Sage Publications
KW  - Mass communication Theories
KW  - Mass media
KW  - mass media
KW  - Informationstheorie
ER  -