02281nam a22002777a 4500 20230113110614.0 230113b |||||||| |||| 00| 0 eng d 9789352138241 : Amazon.in : Shroff Publishers, B-102, Railway Commercial Complex, Sector3, Mumbai, 400705 : QWWC-19914 : 31/12/2022 745.4 WHA Whalen, John. Design for how people think : using brain science to build better products. / John.Whalen. , Sebastopol, CA : O'Reilly Media, Inc. , 2019. xx, 216 pages : illustrations (some color) : 24cm. 900 Rethinking "the" experience The six minds of experience In the blink of an eye: vision, attention, and automaticity Wayfinding: where am I? Memory/semantics Language: I told you so Decision making and problem: enter consciousness, stage left Emotion: logical decision making meets its match Exposing secrets User research: contextual interviews Vision: are you looking at me? Language: did they just say that? Wayfinding: how do you get there? Memory: expectations and filling in gaps Decision making: following the breadcrumbs Emotion: the unspoken reality Putting the six minds to work in your designs Sense-making Putting the six minds to work: appeal, enhance, awaken Succeed fast, succeed often User experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You'll then learn how to apply that knowledge to design brilliant experiences for your customers Design Creative thinking Customer relations Web sites Design Industrial design Product design John Whalen. DSG 59903 59903 0 0 ddc 0 0 SNUL SNUL 2023-01-13 Amazon.in 900.00 5 3 745.4 WHA DES015 2025-05-10 00:00:00 2025-04-25 2023-01-13 DSG