: using brain science to build better products Whalen, John. creator John Whalen. text Sebastopol, CA : O'Reilly Media, Inc. , 2019 monographic eng

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xx, 216 pages : illustrations (some color) : 24cm. User experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You'll then learn how to apply that knowledge to design brilliant experiences for your customers Rethinking "the" experience The six minds of experience In the blink of an eye: vision, attention, and automaticity Wayfinding: where am I? Memory/semantics Language: I told you so Decision making and problem: enter consciousness, stage left Emotion: logical decision making meets its match Exposing secrets User research: contextual interviews Vision: are you looking at me? Language: did they just say that? Wayfinding: how do you get there? Memory: expectations and filling in gaps Decision making: following the breadcrumbs Emotion: the unspoken reality Putting the six minds to work in your designs Sense-making Putting the six minds to work: appeal, enhance, awaken Succeed fast, succeed often / John.Whalen. Design Creative thinking Customer relations Web sites Design Industrial design Product design 745.4 WHA 9789352138241 : Amazon.in : Shroff Publishers, B-102, Railway Commercial Complex, Sector3, Mumbai, 400705 230113 20230113110614.0