TY  - BOOK
AU  - Johnston, Mark W.
AU  - ; Marshall, Greg W.
TI  - Sales force management
SN  - 9780070080553
U1  - 658.8101 JOH 
PY  - 2016///
CY  - , Chennai
PB  - : McGraw Hill Education Pvt. Ltd.
KW  - Business
KW  - Management
KW  - Sales management
N2  - In this edition of 'Sales Force Management', Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, solidifying the book's position globally as the leading textbook in the field. Including the Churchill, Ford, and Walker approach, this new edition also features a strong focus on leadership, technology, innovation, ethics, and global business
ER  -