@book{60148,
	author = {Kotler, Philip.},
	title = {Marketing Management /},
	publisher = {Pearson Education Limited,},
	year = {2009.},
	address = {Edinburgh :},
	edition = {3rd ed.},
	url = {https://ebookcentral.proquest.com/lib/snuin/detail.action?docID=5175069}
}