Kotler, Philip. creator Keller, Kevin. creator Brady, Mairead. creator Goodman, Malcolm. creator Hansen, Torben. creator text Edinburgh Pearson Education Limited 2009 3rd ed. monographic eng

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xxxiv, 942 p. This title features all the accessibility, theoretical rigour and managerial relevance of the global best-seller 'Marketing Management' plus European structure, European examples, the work of European academics, and bespoke online resources Philip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman and Torben Hansen Business and Management Marketing Management Marketing Europe Management 658.8 KOT 9781292106083 9781292093239 https://ebookcentral.proquest.com/lib/snuin/detail.action?docID=5175069 https://ebookcentral.proquest.com/lib/snuin/detail.action?docID=5175069 230407 20230413154908.0